Our work with Save the Children covered four continents, from the US to Liberia, Bangladesh to Colombia, UK to Indonesia.

We undertook extensive research to help us understand the power of social and cultural influences affecting attitude and behaviour towards donation, volunteering and 'hand-raising', across a range of cultures and audiences.

Our understanding of the attitude to children and charity, and how that is influenced by politics, media, music, sport, entertainment, individual and social aspirations as well as cultural trends gave us a set of insights that became the cornerstone to the Save the Children's Global Alliance 5 year strategic plan.